An ad for bulletproof hoodies and T-shirts takes aim at campus-carry laws

student body armor

An anti-gun group is advertising “student body armor” in states that allow people to carry firearms on college campuses.

The satirical commercial shows students cheerfully modeling hoodies and other apparel emblazoned with the University of Texas logo — except each item has bulky, bulletproof body armor built in.

“Don’t get caught in the crossfire, get Student Body Armor,” a narrator says. “A proprietary blend of type-II body armor and school pride.”

The price of the gear runs from $700 for a T-shirt to $29,999 for a fully protective body suit. However, the gear isn’t actually for sale — the commercial is a protest against guns in schools.

“We wanted to take a stance that’s lighthearted and apply it to a topic that’s generally really dark and stressful in America,” Jessica Jin, the founder of the group behind the ad campaign, told Business Insider.

Ten states have on the books some form of “campus carry” law that allows people to possess firearms on public campuses.

But those laws are often the result of lawmakers succumbing to pressure from gun groups like the National Rifle Association, Jin said, adding that students and members of school leadership are rarely consulted. The Student Body Armor concept was a chance to invite young people into the conversation, she said.

“It’s an alternative narrative to the NRA’s messaging for the last 40 years, that guns equals safety. A lot of millennials don’t feel the same way,” she told Business Insider.

Jin’s group, Cocks Not Glocks, is no stranger to controversial campaigns. Last year, the group organized a rally at the University of Texas in which hundreds of students brandished sex toys — illegal to carry in public, under a Texas obscenity statute — to protest against handguns, which were legalized on campuses in August.

“We’re fighting absurdity with absurdity,” Jin said.

student body armorThe group enlisted ad agency FCB New York to design the bulletproof apparel and shoot the commercial.

The agency had real students try on the gear at one point in the 90-second spot, which led to some angry feedback from those unaware the product was satirical, FCB’s chief creative officer Ari Halper said.

“They were disgusted we would profit off the fact that guns are allowed in these universities,” he told Business Insider.

However, by the end of the commercial, the narrator makes clear: Student Body Armor is a joke, even if campus carry laws are not.

“Price too steep? Not to worry. Protect yourself for free,” the narrator says. “Just call your local representative and tell them campus carry is almost as ridiculous as Student Body Armor.”

Watch the commercial below:

Join the conversation about this story »

NOW WATCH: Former State Department official: Evidence of collusion between Trump and Russia would create a ‘constitutional crisis’

An ad for bulletproof hoodies and T-shirts takes aim at campus-carry laws syndicated from https://lawpallc.wordpress.com

Advertisements

Author: Tristan Fox

I love to spend my weekends roaming around my neighborhood with my bike. I am into promoting online websites related to lawsuits, law tips and lawfirms. In this way I am aiding them in pushing their contents in gaining more leverage for the power of internet for local lawfirms in and around my area.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s